Perfume Advert Analysis

Charlize Theron is shown wearing a lacy, low cut top or dress and a large gold earring in her right ear. She has one hand placed at the top of the dress and looks as if she is about to pull it off like she ‘can’t contain herself’, while the other hand tugs at her earring.

The advert has a main theme of gold (gold earring, gold eyeliner, golden skin, gold bottle) and the background is fairly dark but shows a blurry chandelier which gives the idea that wealthy people would wear this perfume.

The model’s eyes stare down into the camera and one eyebrow is raised which gives the impression that she knows something that the reader doesn’t and that she is in control. It makes the advert intriguing and mysterious and also makes the viewer want to be just like the model.

This advert also should appeal to men. The model shows a lot of skin and cleavage which automatically draws a man’s attention and makes him think of his own partner in the way he is thinking about the model, which consequently should make him want to buy the perfume for his partner.

The bottle of perfume is placed in the bottom, right hand corner of the advert. It is large and gold which makes it look very expensive and grand. ‘Sparkles’ have been added to the bottle to make it seem more special and they make the bottle stand out even more. Next to the bottle, it says the perfume name ‘J’adore L’absolu’. The word J’adore, meaning I Love, is in a large Serif font which I think is supposed to represent the passion of the advert. ‘L’absolu’ is in a smaller font and is in italic writing to stress the meaning of it which is ‘the absolute one’. The fact that the perfume name in French, probably appeals to the viewer because it seems more unique, more special and by owning the perfume they may think that they will also become ‘unique’ and ‘special’. In the top, right hand corner, ‘Dior’ is displayed in white, on top of the darkest background. It is also in a serif font and it gives the impression of wealth and of being ‘proper’. At the very bottom of the advert it says ‘The new Eau de Parfum: J’adore L’absolu’. Notice how it says ‘The’ instead of ‘A’, this is so the advert sticks in the viewers mind as the only new perfume that has recently been released.